App Store Optimization

Ad Targeting across Social Media channels

Back to School Campaigns 2017

Following the success of our initial Back to School campaign we created an additional Back-to-College ad set. This time, focusing the message on the students rather than the parents. This allowed us to test with a new and younger demographic than we’d previously targeted.

Student-targeted messaging
Brighter backgrounds
College supplies currently in-app

Sampling of Campaigns from 2017

Snapchat and Instagram stories